{"id":380,"date":"2019-01-31T08:12:34","date_gmt":"2019-01-31T08:12:34","guid":{"rendered":"http:\/\/localhost\/wp\/?p=380"},"modified":"2019-03-19T04:15:22","modified_gmt":"2019-03-19T04:15:22","slug":"how-to-be-a-fitness-star","status":"publish","type":"post","link":"https:\/\/www.lisajohnsonfitness.com\/how-to-be-a-fitness-star\/","title":{"rendered":"How to Be a Fitness Star"},"content":{"rendered":"

 <\/p>\r\n\r\n

Their big toothy grins flash at you as you walk past them in big box stores. \u00a0Their hopelessly perfect bodies entice you to try their fitness workouts. \u00a0But what exactly goes into becoming a fitness star? \u00a0How do you break in to this competitive area of fitness? I\u2019ve got the goods.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

I\u2019ve been fascinated with this whole thing for years and I\u2019ve interviewed the super famous (Mari Winsor<\/a>) and the up and coming (Jessica Smith<\/a>) trying to figure out what goes into a DVD production. \u00a0It\u2019s actually a pretty interesting business.<\/p>\r\n\r\n\r\n\r\n

Step 1: \u00a0Find a Production Company<\/strong><\/p>\r\n\r\n\r\n\r\n

Most fitness DVDs are funneled through just a few companies in the US. They hire \u201ctalent\u201d to be the stars of the videos but frequently the company already has a theme in mind. \u00a0They are always looking for new talent. \u00a0You can pitch them by sending them brief videos showing off your mad skills, but it helps a lot if you know somebody and can get an introduction.<\/p>\r\n\r\n\r\n\r\n

\u201cI got an introduction to the producer,\u201d says Jessica Smith of\u00a010 Minute Solution:\u00a0<\/em>Ultimate Bootcamp<\/em><\/a>. \u201cI did an audition tape and sent it over and didn\u2019t think much of it and then got a call a couple of weeks later.\u201d<\/p>\r\n\r\n\r\n\r\n

That led to her first DVD with the\u00a010 Minute Solution<\/a>\u00a0folks in 2005 and she\u2019s done several since. \u00a0\u201dI had no previous professional experience doing fitness videos and learned as I went. \u00a0I sort of faked it \u2019til I made it,\u201d laughs Smith. \u00a0She learned well, by the way; I\u2019ve watched a few of her DVDs and I really like her cueing and style. \u00a0She teaches safe, challenging routines.<\/p>\r\n\r\n\r\n\r\n

Step 2: \u00a0Look Great<\/strong><\/p>\r\n\r\n\r\n\r\n

If you are naturally slim this is a big advantage for you. \u00a0Smith admits to \u201cwatching her diet a little more closely\u201d before a shoot but otherwise not doing too much. \u00a0Other fitness stars work harder to gain that perfect body.<\/p>\r\n\r\n\r\n\r\n

It\u2019s common for fitness stars to \u201cdiet down\u201d for a shoot and then go back up to their normal weights. \u00a0So when you see that airbrushed picture of the workout video star on the box, often that person wishes they really looked like that too.<\/p>\r\n\r\n\r\n\r\n

Step 3: Production<\/strong><\/p>\r\n\r\n\r\n\r\n

A production company will set up the shoot, wardrobe, camera and tech people, etc., or you can do it yourself. \u00a0No matter what, though, you\u2019ll be in charge of the on-camera choreography.<\/p>\r\n\r\n\r\n\r\n

\u201cIn a class setting, I don\u2019t plan every single exercise before hand, but on a DVD we have it down to the minute and everything is planned from beginning to end,\u201d says Smith.<\/p>\r\n\r\n\r\n\r\n

The cueing is just as important as the moves. \u00a0\u201dThere\u2019s so much information you need to get out in a short amount of time,\u201d says Smith. \u201cThere\u2019s a balance though, to not give out too much information so [the viewers] are annoyed by the cues.\u201d \u00a0After all, if they like the video they\u2019ll be listening to it dozens of times.<\/p>\r\n\r\n\r\n\r\n

If you decide to produce the DVD yourself, you\u2019re in for a whole different experience. \u00a0Maria Leone<\/a>\u00a0of Bodyline LA has produced three successful videos and did it all on her own.<\/p>\r\n\r\n\r\n\r\n

Leone acted as the producer for her first shoot, hiring the crew and scouting locations. She did the marketing and distribution on her own, learning the ropes as she went. Within months, she had a successful video and decided to produce two more, shot simultaneously. For these additional videos, she hired a professional producer to improve the overall quality.<\/p>\r\n\r\n\r\n\r\n

Step 4: \u00a0Distribution<\/strong><\/p>\r\n\r\n\r\n\r\n

This is very tricky. \u00a0How exactly do you get into Walmart so every American can see your toothy grin? \u00a0It\u2019s a lot harder than it looks.<\/p>\r\n\r\n\r\n\r\n

The production companies have the inside track because they already have the relationships established with the buyers of the large chains and other distribution portals. \u00a0Even so, it\u2019s a highly competitive marketplace and during a recession big box stores are very picky about what inventory they choose.<\/p>\r\n\r\n\r\n\r\n

If you are developing your own DVD you need to solicit these stores and hope for the best. \u00a0Frequently you\u2019ll get nowhere which will leave you with the internet for distribution. \u00a0Develop a spiffy website and get ready to go to health and fitness conventions to shop your DVD. \u00a0If you sell enough on your own you can go back to the other distribution channels to see if they might be interested. \u00a0Don\u2019t forget to package yourself on\u00a0Amazon<\/a>\u00a0too.<\/p>\r\n\r\n\r\n\r\n

Step 5: \u00a0Getting Paid<\/strong><\/p>\r\n\r\n\r\n\r\n

If you are talent hired by a production company, you get paid a fee for your appearance. \u00a0It\u2019s only a few thousand dollars, maybe the low five figures, maybe not even that high. \u00a0It is an excellent calling card and a great opportunity to get your name out there, so if you ever get the chance, take it.<\/p>\r\n\r\n\r\n\r\n

If you develop the DVD by yourself you\u2019ve got all the upfront costs of production and duplication, and the heavy-lifting job of sales, marketing and distribution. \u00a0You will invest a lot of time after the production making sure you make enough sales to cover your investment. \u00a0I have asked this question several times over the years and I can tell you production costs range from $10,000 up to literally $100,000. \u00a0(Yes, I know someone who spent this much money but he swore me to secrecy. To his credit, the series of DVDs is stunningly beautiful and popular.)<\/p>\r\n\r\n\r\n\r\n

So there\u2019s all you need to know to be a fitness star. \u00a0Still interested?<\/p>\r\n\r\n\r\n\r\n

Lisa<\/p>\r\n\r\n

 <\/p>","protected":false},"excerpt":{"rendered":"

  Their big toothy grins flash at you as you walk past them in big box stores. \u00a0Their hopelessly perfect bodies entice you to try their fitness workouts. \u00a0But what exactly goes into becoming a fitness star? \u00a0How do you break in to this competitive area of fitness? I\u2019ve got the goods. I\u2019ve been fascinated …<\/p>\n

How to Be a Fitness Star<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[19],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nHow to Be a Fitness Star - Lisa Johnson Fitness<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lisajohnsonfitness.com\/how-to-be-a-fitness-star\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Be a Fitness Star - Lisa Johnson Fitness\" \/>\n<meta property=\"og:description\" content=\"  Their big toothy grins flash at you as you walk past them in big box stores. \u00a0Their hopelessly perfect bodies entice you to try their fitness workouts. \u00a0But what exactly goes into becoming a fitness star? \u00a0How do you break in to this competitive area of fitness? 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