"As of 2006, we spend 22% of groceries on sweet and salty snacks and only 12% on fruits & vegetables."
"A recent study even found that three-year-olds who were obese already had one of the symptoms of heart disease."
"While there were fewer food ads in children’s programming, over 70% of foods marketed to kids were still among the least healthy." (only 1% of foods marketed fell in the most healthy)
"It’s not enough just to limit ads for foods that aren’t healthy. It’s going to be so critical to increase marketing for foods that are healthy."Does that scare you? Now some of Michelle's ideas from her Newsweek article:
"It's now clear that between the pressures of today's economy and the breakneck pace of modern life, the well-being of our kids has too often gotten lost in the shuffle."
"And let's be honest with ourselves: our kids didn't do this to themselves. Our kids don't decide what's served in the school cafeteria or whether there's time for gym class or recess. Our kids don't choose to make food products with tons of sugar and sodium in supersize portions, and then have those products marketed to them everywhere they turn. And no matter how much they beg for fast food and candy, our kids shouldn't be the ones calling the shots at dinnertime. We're in charge. We make these decision."
"Let's Move is about families making manageable changes that fit with their schedules, their budgets, and their needs and tastes. It's about giving parents the tools they need to keep their families healthy and fit, and getting more nutritious food -- more fresh fruits, vegetables, and whole grains, and less sugar, fat , and salt -- into our nation's schools. It's about helping grocery stores serve communities that don't have access to fresh foods, and finding new ways to help our kids stay physically active in school and at home."See, very clever letting adults know that we're responsible for the obesity epidemic in children and gently prodding us to do something about it. There is joint responsibility in her approach between food manufacturers, parents, and the school systems and other government programs. Bravo! It will take a village to solve this problem; no one player will be able to do it alone. I believe if Michelle succeeds in eliminating childhood obesity as a problem within one generation, which is the goal of Let's Move, she could quite possibly be one of the most influential Americans of this new decade. If you think about it, 7 of 10 of the top causes of death in the United States have obesity as a contributing factor. By living healthier lives and keeping obesity in check, we could literally fix our economic woes as we increase our life spans. According to the Center for Disease Control, the economic cost for diabetes in the US n 2007 was $174 billion alone and that's just one disease! This is how I think Michelle's husband should fix healthcare, and it dovetails nicely with the First Lady's thoughts. If you'd like to know where you state ranks for obesity and childhood obesity, click here. And follow @obamafoodorama on twitter as a great resource for more information: the good, the bad and the ugly. I hope this piece moved you and you'd like to take action. Please let me know if I can help in any way. I would love your thoughts on what you'd like to do... Thanks, Lisa