Look for Front of Label Marketing to ChangeWhile "organic" is a federally defined term and can only be used on certain products that meet the criteria, words like "healthy" and "natural" mean absolutely nothing in a labeling sense. Putting such words on products may lead the consumer to think they're getting more nutritional value, but in fact it's only marketing, and the product could contain absolutely anything at all. Some of the lawsuits are addressing the labeling issue and we should see more "terms" developed or banned as the litigation moves through the court systems.
Keep Reading Food LabelsThe only way a consumer knows what's in a package of processed food is to read the label. But food manufacturers have gotten more and more savvy about misleading consumers. The best way to make sure you're actually eating the food you think you are? Buy food that doesn't come in a package at all, such as meats, fruits, and vegetables, and cook it when you get home. I have to admit I'm gleeful that these lawsuits are going forward. I realize that the lawyers are more into personal gain than changing the way America eats, but the end result is a consumer who will be more informed. We've been up against a multi-billion dollar industry for so long that it doesn't feel like David fighting Goliath, it feels like a flea fighting Goliath. I'll take the help wherever I can get it. What do you think? Cheers, Lisa
photo credit: Ben Ostrowsky