I’d like to let you all in on a little secret. The fitness industry is about 95% marketing! It’s some guys in suits sitting around figuring out how they can tap into this billion dollar industry

1. Approach the sports bra with confidence, secure in the belief that you will wear it.

I was asked on Twitter today about how a guy could ask a girl out at a health club without looking like a “perv.” I laughed, I work in a gym, I’ve been in the fitness industry for 14 years, I’ve seen many attempts, most of them failing badly. So I thought I’d offer some guidelines.