Before & After Photos On the Same Day?

This video was brought to my attention and even for me it was an eye opener.  I know that fitness stars frequently diet down for their DVDs and other fitness shoots.  I know that photoshop can do wonders.  But I didn't know just how far it could go...until now. This is a video of photographers involved in the diet industry who talk about taking the before and after shots the same day.  It shows the tricks of the trade, both on the "model," and on the computer screen to take someone from flab to fab. I was appalled.  What do you think? A big shout out to for posting this and to Kathryn for bringing it to my attention on Twitter.

About Lisa Johnson

Lisa Johnson here. I've been a personal trainer since 1997, a Pilates instructor since 1998 and the owner of Modern Pilates since 1999. I'm hoping to give you some good ideas to get or stay in shape with a healthy dose of humor and reality. Thanks for joining me.

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16 Responses to Before & After Photos On the Same Day?

  1. TraceyJoy August 6, 2010 at 10:18 am #

    I don’t like deception at all in any form. Bad words almost came out of my mouth watching this. I guess that is why the fitness DVD’s, diet/weight loss programs and infomercials say “Results not typical”. SHAME

  2. Lisa Johnson August 6, 2010 at 3:19 pm #

    Thanks for the comment Tracey and I agree. Shame on them … L–

  3. [email protected] knackfornutrition August 6, 2010 at 3:24 pm #

    This is just awful. I must say, I am not that surprised to hear this but to actual see it in action takes it to a whole other level. Would you mind if I linked to this article in my next blog post?

  4. Jess August 6, 2010 at 3:25 pm #

    I’ve done photo editing like this before. Not to that extent but retouching model photos where there is always a request for thinner thighs and waste and more defined abs. It’s amusing that our perception of “healthy” and “fit” isn’t even based in reality.

  5. Conrad August 6, 2010 at 3:28 pm #

    Not surprising, but disgusting. The part that gripes me is the corporate dishonesty for money. And, it isn’t just in fitness areas, it is also in pharmaceuticals, food, …

    When someone is found to have integrity anymore, that is the surprise.

  6. Lisa Johnson August 6, 2010 at 3:44 pm #

    Sure Jennifer, go right ahead :-) L–

  7. Lisa Johnson August 6, 2010 at 3:44 pm #

    I’ve been telling people for years Conrad, that the fitness industry is mostly slimy with a minority of people who truly care about the clients they work with. This video couldn’t be a better example.

  8. JoeCascio August 6, 2010 at 4:08 pm #

    That’s flat out lying. Period.

  9. Lisa Johnson August 6, 2010 at 4:54 pm #

    Yup, something the FDA should be looking into don’t you think …


  10. Gwen August 6, 2010 at 10:15 pm #

    Just wrong, on so many levels!

  11. Lisa Johnson August 6, 2010 at 10:54 pm #

    Thanks Gwen, it definitely is! Thanks for stopping by. :-) L–

  12. Rita @ The Giggly Bits August 6, 2010 at 11:56 pm #

    Wow. That really sums it up nicely doesn’t it!

  13. Tony DiLorenzo | ONE Extraordinary Marriage August 7, 2010 at 11:36 pm #

    A shame that this is what companies will do to sell their products. Wrong on all levels.

  14. Lisa Johnson August 8, 2010 at 4:50 pm #

    Thanks for the comments Tony & Rita. Probably this is illegal but you have to get caught first …

  15. Dansull123 September 4, 2010 at 9:01 am #

    So I don’t have to work out, I just have to have my girlfriend Photoshop me! Awe yeah, here we come six-pack!

  16. Lisa Johnson September 4, 2010 at 5:03 pm #

    LOL, yup, more important to know a good photo manipulator than to own some free weights

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